First off, Google is one of the biggest internet systems that is still being upgraded to fit our growing demand for instant communication with the world wide web. AdWords is as simple as the word itself. “Ad” as in advertisement, and “word” as in an advertisement word that is relevant to your “ad”. Simply put, ad+word.
An “ad-word” is used with Google advertisement. It is an opportunity for you to get your “ad-word” out to the global community at in instant. But this a paid advertisement campaign that if not done right could damper any budget. But used correctly, and it will astonish the growth of any business.
So, how can you use it to launch an advertisement campaign to help your online business?
Go to Google’s website, and notice the search engine bar. This is where people who want to find out about anything that they want, would type in the words relevant to their inquiry.
Let us say that you type in the word coats. the search engine results come up with a page of all kinds of coats, but if you notice, there is the highlighted advertisement on the top of the page, these are sponsored links. This is where your paid advertisement will appear when someone types in your “ad-word”, which in this case will be coats. Also there is a column on the right hand of the page that are also sponsored links. These are called paid per click ads, where you would pay about .50 cents-$2.50 every time someone clicks into your ad. You would be able to choose which column that you prefer. The other advertisements you see on the bottom of the left column are the natural or organic searches.
It is important to remember that Google will reward your advertisement ad-word according to its relevance. So be more specific about the product that you are selling. Let us say that you are selling leather coats. By including the word “leather” so it would be “leather coats”, Google will more than likely move your ad up to the top of the list, and you may be spending less on your pay per click campaign.
If you would like to start a campaign, first you would need a g-mail account. Then go to Google and sign into the AdWords account, confirm your email account, and your ready to launch your Online Business campaign.
Now you can either come up with some keywords (ad-words) or go back to Google and type in the free keywords in the search bar. There you would find a free keyword suggestion tool. Enter your related keyword(s) and press the hit me button. Pick some well related keywords. Now, go to the Google AdWords wrapper site, to “phrase match”, and exact match your keywords. This will be important when setting up your campaign also.
So to help your Online Business, go back to Google AdWords, hit the create a new campaign button, enter your advertisement, enter your keywords, enter your billing information, enter your URL, and remember to keep track of your advertisement progress. Good luck to you and your business.