A decade ago, SEO was simple. Design your site so it could be crawled by search engine spiders, repeat your keywords a few times, and you were done. There wasn’t much competition, and the Field of Dreams quote, “if you build it they will come,” was nearly correct. These days competition for terms worth competing for is extreme. Webmasters need to understand that if they want visitors they or their contractors need to be very good at SEO, social networking, or have a pile of cash to spend on PPC. In this post I’ll hit fundamental SEO bases that need to be covered.
Keyword research is the first step in SEO. justmyfitness By using keywords that have high search volume you’ll have a greater chance of attracting more visitors through the natural search engine results. Use Google’s AdWords Keyword Tool to find estimates, but remember that these numbers are not exact and Google has been known to mislead webmasters with their “free” data. If you’re planning on monetizing your site using Google AdSense, estimated traffic volume isn’t the only keyword component you should pay attention to.
You should also consider the CPC (cost per click) that advertisers are paying Google, as this will influence how much you’re paid for clicks on your ads. A low traffic volume but high CPC phrase can be more profitable than a high traffic volume but low CPC phrase. Using a potential AdSense revenue calculator can help you see the difference in potential for terms based on the combination of estimated traffic and CPC. Once you’ve chosen your keywords it’s time to strategically place them on your site.
On site SEO is the second base you need to cover, and that includes optimal use and placement of your keyword phrases. Unlike in the early days of SEO, repeating your keywords over and over again is more likely to get you filtered out of the search results for over-optimization than anything else. You don’t need to repeat your keywords constantly. Put your targeted phrases in your title tag, in a heading, and use them naturally in your body text. Make sure your internal link anchor text also uses your target phrases. Unless you’re a big, well-known brand, you’ll want to be sure each page is a quality resource for visitors. Especially since the recent Google update known as “Panda,” low quality content pages can harm your entire site.
When you’ve chosen your keywords and have your site up and running, you’ll need to begin your off-site SEO. Off-site SEO is primarily link building, which can be accomplished through a variety of methods including paid directories, article submissions, and press releases, relevant and useful reciprocal link exchanges, and social networking. The more engaged you are in the online community your site is a part of, the more likely you are to get natural links. While you do want links using your targeted keywords as anchor text, be careful not to overdue it. It doesn’t look natural to have every link pointing to a page use the same text, and a few “click here” or URL anchors will help you avoid an anchor text over-optimization filter.
The combination of keyword research, on-site SEO, and off-site SEO will get your site ranking, increase your traffic, and bring you money or fame. But realize you’ll need to go through this process continually. SEO is not a one time thing, and in order to keep up with the competition you’ll need to work hard at it.
Rosstopher is the owner of Make Money Fast, where he provides information and advice for making money on the web, from building a site to promotion and monetization.