Link Marketing

Do your research. By now, you know that you’ll need to target websites relevant to your content.

So: build a list of prospects and hunt down the person you’ll need to contact. Learn as much as you can about them–their position at the company, if they’ve recently produced a piece of work you can reference and, of course, don’t forget to find out their email address.

Step 2: Craft and send your pitch
We’ve collected our best tips on doing outreach here, which range from the types of people to target and when to get in touch, to how to craft an outreach template that’s easy to personalise.

00 the best outreach ever
a positive response we received from one of our blogger outreach campaigns

Note: Outreach is only a good approach if you have useful content. Without something innately valuable to share, linksexpert don’t bother–people aren’t going to link to you unless they’re already in love your brand (unfortunately, this is unlikely.)

8. Create a Free Resource
This strategy is all about creating valuable, unique content–ideally centered around your brand or product–then offering free access to it.
Whether it’s a printable PDF guide or a tutorial series on YouTube, focus on adding value for your audience and you’ll start seeing the magic of word-of-mouth advertising at work.

academy bloggingforbusiness
actual user feedback for “Blogging for business”, our video tutorial course on how to grow your blog past 100K monthly visitors. this course was free for 30 days upon launch and costs $799 now.

As always, note that quality is key! Unoriginal, low-quality content does not gain traction, no matter how free it is.

Here are some tips for success.

Step 1: Figure out what content to create
Your content needs to be relevant to your niche, or it’s unlikely that you’ll see much quality traffic from it.

One interesting method of sourcing for ideas is by spying on your competitors. Use Ahrefs’ “Best by links’ growth” report to track which, and what type of, content has been garnering attention and backlinks.

Site Explorer > enter a competitors domain > Best by Links

Best by links growth ahrefs com blog on Ahrefs

Step 2: Make it easy to share
Cutting out the extra steps required to send your content across to a friend can make all the difference. So: do yourself a favour and make your resource as shareable as possible.

One way to do this is by repurposing your content into bite-sized chunks–for example, producing a simple infographic that sums up key information and creates talking points for your audience.

blog searchtraffic infographic
an infographic we created from the data used in a search traffic study.

Another traffic tip: use Click-To-Tweet links to increase shareability and get more eyeballs on your content.

This allows you to customize the exact message your audience will be tweeting out, all while making the actual process of sharing next to effortless. A win-win situation!

9. Responding to Comments and Engaging in Conversation
This tactic is all about going back to the basics. Sometimes, the best way to build a relationship with people and interest them in your website is the simplest: strike up a conversation.

Stay on top of what’s being said in your niche and about your brand, then strategically slide yourself into the discussion where possible.

a comment breadcrumb that links to a screenshot of statistics from Ahrefs’ Site Explorer

Here’s how to do it.

Step 1: Set up “Mentions” Alerts
It’s difficult to join a conversation you don’t know is happening. Thankfully, the solution to this has been packaged nicely in the form of tools like Google Alerts, Talkwalker and our very own Ahrefs Alerts.

In a nutshell, these tools send you alerts when your keywords are mentioned online, making it easy to track down what’s being said about your niche anywhere on the web.

Ahrefs Alerts > Mentions > New alert

ahrefs alerts mentions
Mentions Alerts works for any phrase–you can even input your own name or brand name do reputation management.

Some ideas for keywords to set up:

Your own brand;
Your competitors’ brands;
Keywords relevant to your niche
You’ll start receiving email notifications whenever your keywords are mentioned on the web. From there, it’s a simple matter of following the links to the articles and scrolling to the comments section.

Step 2: Jump in where you can add value
At the risk of sounding like a broken record, don’t be a spammer. Only speak up when you have something valuable to contribute to the conversation; whether it’s knowledge and advice, or at the very least a link to another source that will be of help.

Try to leave your website link sparingly when commenting–only at times where your content is highly relevant. The focus here is on relationship building and knowledge sharing, not leaving your backlink in every comment section you can find.

Final Thoughts
Naturally, there are tons of ways to promote your website besides the tactics listed above. Which strategy ultimately proves the most effective for you depends largely on your unique competitive landscape and the resources at your disposal: timeframe, skill sets, team size etc.

We’ll stand by our stance that SEO is the best long-term method of traffic generation, though. It can be done on a low (or no) budget and brings passive, scalable results, whereas most other methods are one-off and require consistent effort.

What are your thoughts? Have you found huge success with any of these strategies, or has a method not mentioned here worked wonders for you?

I’d love to hear your story in the comments below.

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